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Air Asia Operational Information Management in Strategy...

Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia, Air Asia which aims to identify its potential future market segments. The study also explore on how current information systems strategy adopted by the Air Asia, in which could help the company to strengthen its position as a leading low cost airline and effective new market segment help their mission practically. Therefore, this consulting study would provide a microscopic analysis on the impact of current electronic marketing strategy development process as desired in the†¦show more content†¦E-Commerce makes use of Information and Communication Technology to transfer information through digital or multi-media networks. The aimed of Air Asia to adopt E-Commerce strategy was to make transactions electronically a s to enhance relationship with both existing and potential customers. The Internet combined the networks of information, finance, and logistics to enable Air Asia have a faster flow (Tedeschi, B., 1999a). In a recent report by Tedeschi, B., (1999b), who described that, An increase in users increases markets, as markets expand, more businesses are attracted, which in turn drives the development of better, more stable and secure technology to facilitate E-Commerce. A stable, secure environment for exchanging mission-critical and monetary information only draws more businesses and consumers to the Internet and ensures the growth pattern continues. If what Tedeschi B. said was reasonable, then E-Commerce was the exchange of goods and services for value on the Internet was evolving into a more cost-effective, productive and simple way to do business. The preliminary E-Commerce strategies of Air Asia was found that a modest investment in a simple Web site could develop into a commitment t o E-Commerce as a major component of the business plan (Buyck, Cathy, 2002). At the stage of development, E-Commerce defined by Air Asia was much more complicated than any other business model could apply, it was evidenced by the combination of information technologyShow MoreRelatedSwot Analysis Of Fedex And Ups993 Words   |  4 Pagesperformance. It is the world’s largest parcel delivery company with more than $25 billion in annual revenues. UPS delivers around 13 million packages each day and also helps its customers with supply chain management, logistics, and financial services. The industry offers two basic products that are air and ground deliveries. Three major competitors, FedEx, UPS and USPS, rule both of the product lines. In this comparison we will only be comparing FedEx and UPS because the companies have a strong brandRead MoreSwot Analysis Of Fedex And Ups1028 Words   |  5 Pagesperformance. It is the world’s largest parcel delivery company with more than $25 billion in annual revenues. UPS delivers around 13 million packages each day and also helps its customers with supply chain management, logistics, and financial services. The industry offers two basic products that are air and ground deliveries. Both of the product lines are highly developed and ruled by three major competitors, FedEx, UPS and USPS. In this comparison we will only be comparing FedEx and UPS because the companiesRead MoreOperating and Information System: Case Study on Airasia1486 Words   |  6 PagesWEEK 7 :Operating and Information System: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that, the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family, create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can flyRead MoreSwot : Air Asia1365 Words   |  6 PagesSWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5Read MoreSwot Analysis Air Asia1601 Words   |  7 PagesSWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background ofRead MoreMaximizing Customer Satisfaction1199 Words   |  5 Pageswere answered by 80 Thai respondents which comprise personal information in terms of geographic and product consumption as follows: - Approximately 52% of them are female and 48% are male - Approximately 79% of them are 23-30 years old which is a age group of university students and first jobbers - 78% of them have low to middle income (below 50,000 THB per month) - 75% of them used to take Nor Air and 55% of its users have taken Nok Air between 2-5 times - Most respondents take budget airlinesRead MoreAirasia Corporate Strategy2742 Words   |  11 PagesPart 2 1.0 Introduction AirAsia, a famous low cost airline in Asia, as Malaysia second National Airline, provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example, low cost airline implement ticketless travel, online ticket, no free food and beverages and etc. AirAsia provides low airfares flight to the travelers, offering 40%-60% lower than other airline. This low airfaresRead MoreU.s. Maritime Strategic Operations1696 Words   |  7 PagesIntroduction For over 60 years the Forward Deployed Naval Forces (FDNF) in Japan has served as a cornerstone for executing U.S. Maritime Strategies in Asia. From the strategies of Deterrence, Power Projection, and Crisis Response, to the strategies of Littoral Operations and Engagement, the FDNF has been a key contributor to these missions. Several commands in the United States Navy operate in overseas outside of Continental United States (CONUS). These are the different platforms of naval shipsRead MoreAir Asia : the Worlds Lowest Cost Airline4779 Words   |  20 PagesGrant, Robert M. Case Studies Section : case 9, Air Asia : The worlds lowest cost airline Grant, Robert M., (2010) Case Studies Section : case 9, Air Asia : The worlds lowest cost airline from Grant, Robert M., Contemporary strategy analysis : text and cases pp.625-635, Hoboken: Wiley  © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licenceRead MoreA Brief Note On Systems And Logistics Support Management1308 Words   |  6 Pages Third-Party Logistics Gregory Long MG 5061: Systems and Logistics Support Management Dr. Janice Spangenberg February 28, 2016 Abstract Blanchard (2006) defined third party logistics as, â€Å"A single entity that coordinates all the logistics requirements for a given company/agency.† Today’s world business environment has become so competitive that companies in order to be successful in the market must deal with different resources for

Evaluate Agreed Ways of Working That Relate to Rights and...

Julia Colley - Level 3 Diploma Hea lth and Social Care Enable rights and choices of individuals with dementia whilst minimising risks 1.1 These are some of the legislation related to minimising the risk of harm for an individual with dementia. Key legislation are Human Rights Act 1998, Mental Health Act 2007, Disability Discrimination Act, Safeguarding Vulnerable Groups Act 2006, Carers (equal opportunities ) Act 2004. Together these legislations form the fundamental rights and freedom of an individual. These affect the rights of every day life of an individual including what they can say and do, their beliefs, right not to be tortured and right for a fair trial. These rights have limits to ensure that other peoples rights are†¦show more content†¦It is important to ensure that there is a fair, open and honest culture around complaints so that people feel confident in bringing concerns to the attention of the service provider without fear of retribution. Vulnerable people or those who find it difficult to make their views heard should be protected and have access to adequate support. Each organisation should have in place a complaints procedure. This information leaflet is in the service users care plan. Part of the role of the carer is to make the complaints procedure available for people to use. Also to assist in making complaints, either directly, by supporting them in following the procedure or indirectly by making sure that they are aware of the complaints procedure and are able to follow it. 4.1 You need to give the individual you are caring for choice and control. Enabling the individual to make choices about the way they live and the care they receive. Speak to the person respectively and listen to what they are saying. Enable the person to maintain their usual standards of personal hygiene and enabling them to maintain their independence by providing a little bit of help. Build on the individuals strengths and abilities to maximise and promote their independence .You should enable the person to feel valued and safe. Respect a persons privacy and personalShow MoreRelatedRights And Choices Of An Individual With Dementia917 Words   |  4 Pageslegislation that relates to the fulfilment of rights and choices and also minimises the risk of harm to an individual with dementia is: * Human Rights Act 1998 * Mental Capacity Act 2005 * Adults with Incapacity (Scotland) Act 2000 * Deprivation of Liberty safeguards (DOLS) * Mental Health Act 2007 * The Disability Discrimination Act 1995 * Safeguarding Vulnerable Groups Act 2006 * Carers (Equal opportunities) Act 2004 This legislation is there to protect individuals from harm andRead MoreUnderstand Key Legislation and Agreed Ways of Working That Support the Fulfilment of Rights and Choices of Individuals with Dementia While Minimising Risk of Harm.1296 Words   |  6 Pages2.1 Explain the key legislation that relates to fulfilment of rights and choices and the minimising of risk of harm and the impact on an individual with dementia. * Human Rights Act of 1998 * Mental Capacity Act of 2005 * Mental Capacity and Deprivation of Liberty Safeguards 2005 * Adults with Incapacity (Scotland) Act 2000 * Mental Health Act 2007 * The Disability Discrimination Act 1995 * Safeguarding Vulnerable Groups Act 2006 * Carers(Equal Opportunities) ActRead MoreNvq Level 36184 Words   |  25 PagesTHREE. Unit 3 ENABLE RIGHTS AND CHOICES OF INDIVIDUALS WITH DEMENTIA WHILST MINIMISING RISKS 1. UNDERSTAND KEY LEGISLATION AND AGREED WAYS OF WORKING THAT SUPPORT THE FULFILMENT OF RIGHTS AND CHOICES AND THE MINIMISING OF RISK OF HARM FOR AN INVIVIDUAL WITH DEMENTIA. 1.1 EXPLAIN THE IMPACT OF KEY LEGISLATION THAT RELATES TO FULFILMENT OF RIGHTS AND CHOICES AND THE MINIMISING OF RISK OF HARM FOR AN INDIVIDUAL WITH DEMENTIA. The key legislations include , Human Rights Act 1998 , MentalRead MoreEssay about Unit 74 Qcfdiploma in Health and Social Care4410 Words   |  18 Pagesaware of the individuals preferred method of communication and also to support the individual to use their preferred method. Service users have the right to communicate through their chosen method and their choice should be acknowledged and respected by supporting them. The Service user’s right are particularly important when using specific communication methods and language because it’s their major way of communicating their needs and preferences. Communication is a basic human right. Without communicationRead MoreLeadership for Health and Social Care and Children65584 Words   |  263 Pagesdevelopment (SHC52) 6 44 48 49 54 55 58 Champion equality, diversity and inclusion (SHC53) 60 Develop health and safety and risk management policies procedures and practices in health and social care or children and young people s settings (M1) 62 Working in partnership in health and social care or children and young people s settings (M2c) 66 Understand child and young person s development (MU5.2) 68 Lead practice that supports positive outcomes for child and young person development (MU5.3) 72Read MoreUNDERSTAND PERSON-CENTRED APPROACHES IN ADULT SOCIAL CARE SETTINGS4122 Words   |  17 PagesPERSON CENTRED APPROACHES Person-centred is about providing care and support that is centred or focused on the individual and their needs. We are all individual and just because two people might have the same medical condition, for example, Dementia, it doesn’t mean that they require the same care and support. You will need to develop a clear understanding about the individuals you are working with. This includes their needs, their culture, their means of communication, their likes and dislikes, theirRead MoreUnit 305 COMPLETED Understand person centred approaches Essay5866 Words   |  24 Pagesabout providing care and support that is centred or focused on the individual and their needs. We are all individuals and just because two people might have the same medical condition, for example, dementia, it doesn’t mean that they require the same care or support because they are two different people which means their needs will be different. You need to develop a clear understanding about the individuals that you are working with and their needs, culture, means of communication, likes and dislikesRead MoreReasons for Communication7908 Words   |  32 Pagesand share experience 1.2 HOW COMMUNICATION AFFECTS RELATIONSHIP IN THE WORK SETTING communication affects relationship at work place e.g. with colleagues, people using services, children and their families, help to build trust, understanding of individual needs, communication is used to negotiate, to prevent or resolve conflict and prevent misunderstanding. Relevant theories e.g. tuck man stages of group interaction (forming, storming, norming and performing) 2.2 THE FACTORS TO CONSIDER WHEN PROMOTINGRead MoreUnit 5014639 Words   |  19 Pagesappropriate support and ensuring any equipment needed to communicate is available. The Managerial role is to empower and promote the rights of every person taking into account individual needs, wants and rights. Before any support can be given, the individual’s ability, needs and most importantly preferences should be considered and taken into account. When an individual enters any care setting they should have their needs and preferences assessed and a base line established with regard to communicationRead MoreUnit 329 Promote positive behaviour2189 Words   |  9 Pages and policies relate to positive behaviour support 1.1 explain how legislation, frameworks, codes of practice and policies relating to positive behaviour are applied to own working practice Human Rights Act 1998 – individuals’ rights should not be contravened and independence, choice and inclusion are paramount. It is also acknowledged that some individuals require constant supervision due to their conditions/illnesses. The law states that everyone has the right to live without interference

Marketing Myopia - 1487 Words

Abstract The article, â€Å"Marketing Myopia† written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather than merely selling products will establish an innovative company with continued growth and profits. Key words: Marketing, satisfaction, myopia, industry In the article, â€Å"Marketing Myopia†, Theodore Levitt, challenges all business leaders†¦show more content†¦The second belief that there is no competitive substitute for the industry’s major product concludes that the threat of innovation is very little if at all possible. In the article, the petroleum companies ignore the threats of competitors who are investing in innovative alternative sources of fuels to satisfy customer’s needs of transportation. They are investing in the original product and how to more efficiently extract, refine and distribute it to their customers. As in the past missed opportunities, the oil industry continues to be blinded by its narrow preoccupation with its specific product and the value of its reserves (Levitt, 2004). Other arguments of this belief suggest that companies operate within a narrow thinking of product/definition and single industry perspective (Richard, Womack, Alalway, 1993). One example is the gr ocery retailer; AP, and how its management defined the organization by the type of product it sold, groceries, and how they made decisions to not add highly profitable non-grocery items to their assortment of products as their competitors did (Richard, Womack, Alalway, 1993). By not offering such items as national brand merchandise, delicatessens, and seafood sections, AP allowed competitors to gain competitive advantages in their industry. The third belief that too much faith in mass production and in the advantages of rapidlyShow MoreRelatedMarketing Myopia785 Words   |  4 PagesArticle: Levitt, T. (1960) â€Å"Marketing Myopia†, Harvard Business Review, July-August, 1960 Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from marketing myopia is that a business will survive and perform better if it focuses on satisfying customer needs rather than selling specific products. Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing on theRead MoreMarketing Myopia955 Words   |  4 Pagesâ€Å"Selling and marketing are antithetical rather than synonymous or even complementary. There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.† (Drucker 1973, pp.64-65) In the early years of the ‘70s era, Drucker was one of the first educators and authors who identify marketing as a way to understand customers’Read MoreMarketing Myopia1265 Words   |  6 PagesMarketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategicRead MoreMarketing Myopia Of Noki Marketing929 Words   |  4 PagesMarketing Myopia of NOKIA Contents Introduction 3 Back ground of Nokia 3 Marketing Myopia 3 New Marketing Myopia 4 Bibliography 5 Introduction Nokia was the most famous mobile phone manufacture around the world. Its slogan technology connecting people has been rooted in consumers mind deeply. However Nokia had faced a huge market lost once the smart phone published. The report is about the marketing myopia analyse of Nokia. Back ground of Nokia Nokia CorporationRead MoreThe New Marketing Myopia7296 Words   |  30 PagesSocial Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 Read MoreEssay about Marketing Myopia779 Words   |  4 Pagesï » ¿Marketing Myopia:   Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products. The term marketing myopia was first expressed in a famous article of the same name written by  Theodore Levitt  for the  Harvard Business Review  in 1960. In Marketing Myopia, Levitt argued that manyRead MoreLiterature Review on Marketing Myopia2738 Words   |  11 PagesArticle 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to Marketing Myopia 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article 10:Read MoreMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. Levitt, whom has witnessed the rise of three industries: petroleum, automobiles and electronics, analyzes and comments on businesses’ failures, partly due to a misguided focus. Business, in essence is to establish an entity in which profitRead MoreAnalysis Of Theodore Levitts Marketing Myopia 1341 Words   |  6 PagesIn Theodore Levitt’s article â€Å"Marketing Myopia†, he defines that marketing should focus on customer oriented instead of product oriented. He had introduced a famous question, â€Å"What business are you really in?† Many times, people misidentify the industry they are in. For example, Levitt uses the examples of railroad business, Hollywood, oil company, and many other examples to teach us that oriented management can keep a growth industry growing. Although â€Å"product orientation is unquestioned† for manyRead MoreAnalysis Of Theodore Levitt s Marketing Myopia744 Words   |  3 PagesTheodore Levitt s original 1960 Harvard Business Review in 1960 Marketing Myopia addressed shortsighted in management, industry is a customer satisfying business and not a goods producing business (Levitte, 1960). The core meaning behind Levitt s Marketing Myopia is Levitt (2008), Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have

Three Essays Free Essays

Equal pay and rights for women Women constitute about 50% of global population. Without equal pay and rights for women, they lag behind and that means entire human kind is losing about 50% growth potential. Bring child mortality rate to near zero Mortality rate for under 5-year old children in some under developed countries could run as high as 162 per 1000 according to World Bank data. We will write a custom essay sample on Three Essays or any similar topic only for you Order Now This rate is quite alarming and shocking in twenty first century. UN should work with NAGS, WHO, UNESCO, respective governments to bring down this rate. UN should take strict measures against countries that discourages proper immunization such as Afghanistan, Pakistan and Nigeria. Sadly, all here of these countries recently reported outbreak of polio. Ensure proper access to and preservation of Every living human being needs to drink safe pure drinking water and pure drinking water. There is no doubt among experts that water would become priciest mineral 20 to 30 years down the road. According to LINE reports, 783 million people don’t have access to safe drinking water. Also, there are reports that indicate drinking water storage is shrinking due to climate change. UN should work with all member states, Nags to educate the importance of pure drinking water to general public and take proper measures to ensure everyone’s access to pure drinking water. Stop wars and genocide One of the founding charters of GIN is to stop wars. Unfortunately, UN has very limited success here. Recent annexation of Crimea to Russia is a stellar example of how UN failed to do its job in this regard. Genocides in CAR and Syria also remind us how complicated today’s political world is, and limited authority GIN has over its member states. UN should be working harder to stop wars and genocides. Ensure democratic free and fair elections in all There are plenty of examples when many member states dictators win over 99% of votes in national elections. Those elections are never held in free and fair manner and without any international election monitoring. These dictators repress against its own citizens, violate basic human rights, and engage wars with neighbors. UN should be strengthening its election monitoring capabilities and sections against states that don’t hold free and fair elections. Conclusion: As a global citizen, I think each of the six demands have profound impact on today’s world, and world population. UN has some level of successes in many sectors, however, there is more needs to be done for this planet earth and its residents. C. Describe a time when you took a great risk. What was the outcome? Time to take a great risk: I strongly believe life is all about taking calculated risks, insightful planning, smart execution and reaping benefits at the end. Many of my family members have settled in various western countries in pursuit of higher post graduate studies. There is no way I could wait that long to go overseas for higher studies. Since I was 4 or 5 year old, I used to listen to BBC Bengali service which intrigued me about other cultures, different life styles, languages, and politics. It wasn’t matter of if but when. When I was in 9th grade, I decided it was the time to this take this risk and start proper planning. Knew it would be a big sacrifice -living without parents, siblings, relatives, living in an unknown territory and not to mention forking over large sum of tuition fees. Per plan, I applied and got admitted into Notre Dame College (for 10 through 1 2 grade studies), attended few courses at a private university modeled after US colleges etc. It was August 1 998 when I finally got university acceptance letter and visa to go abroad. Sweet outcome: Outcome has been great In a nutshell, to get here had to work hard. I knew how to adapt to a country and culture as I was born and bought up in a Hindu family but Muslim majority county Bangladesh. I have consistently taken double fulfillment course load to lower tuition fee/course, have taken internships, on/off campus jobs to earn extra $ to provide for schooling and living expenses. Now I have over ten years of professional experience now in US and have been dealing with world renowned clients like Microsoft, Amazon, Google, and Apple, British telecoms, Swiss railways in my daily routine, and working and selling solutions access the globe. Most of the mimes, can do all these things from my home office. Sometimes, I feel like I have gained more than I bargained for! And theses when I tend to raise the bar and work smarter to reach new goals. Conclusion: In summary, when risky decisions are taken, we would need to make sure we have proper plans [plan A, plan B, even plan C] in place, we need to be flexible and pour our heart and soul to be successful. Have already made my mind to take next risk- to set up boutique IT consulting firms’ across the globe in socially and financially challenged parts of the world. I strongly believe entrepreneurial spirit of II global program, venture lube and classmates would be extremely helpful in achieving my next big goal! F. You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world? During my meeting with my supervisor Mr. â€Å"X†, he informed me that our product license reinitialize rate year over year has gone down by 10% during last fiscal year. He instructed me following: ; Work with account managers to identify clients where license renewal could be at risk How to cite Three Essays, Essays

Gene Therapy Essay Sample free essay sample

â€Å"Gene therapy is a recombinant DNA process intended to handle disease by changing an stricken person’s genes† . This technique could let physicians to handle a upset by infixing a cistron into a patent’s cell. instead than making surgery. In some cases a mutant version of a cistron could be replaced with a normal allelomorph. which could perchance rectify a familial upset. Although. they may besides be inserted merely to handle a medical job. The procedure of cistron therapy starts with a cistron from a normal homo is isolated and cloned. the cistron is so inserted into a vector. and the virus so is injected into the patient. The virus is so assorted with cells from the patient. the cells from the patient go genetically altered. the altered cells are injected into the patient. and the genetically altered cells produce the coveted protein or endocrine. Ultimately the altered cistron would be inserted into cells that multiply throughout a life-time. We will write a custom essay sample on Gene Therapy Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page An ideal topographic point to shoot these altered cistrons is into the bone marrow which has root cells that give rise to all the types of blood cells. If the cistron therapy is successful so these new altered cistrons will multiply throughout the patient’s life-time. making the protein they are losing. and they will be cured of their disease. Gene therapy is assuring for legion diseases ( such as familial upsets. SCID. some types of malignant neoplastic diseases. and certain viral infections ) . although the technique can be hazardous because it is still under survey about how safe and effectual it can be. For illustration. SCID is a fatal familial disease caused by a faulty disease. because of the absence of this enzyme it consequences in the absence of the immune system. This requires the patient to stay stray and infections by bugs can do these patients to decease. whereas the normal immune system would easy contend them off. Gene therapy has treated 20 kids since 2000. for this intervention researches would sporadically take immune system cells from the SCID patient’s blood. and infect them with a virus which carried the normal allelomorph and so re-injected them into the patient. Although four of the patients developed leukaemia. one died. so this medical discovery was ephemeral. Gene therapy remains promising. but there is non adequate grounds yet to turn out that it is safe and effectual. The ethical concerns that exist are focused on the chance of making risky new disease-causing beings. and to turn to the concerns there have been new rigorous guidelines for scientists. that are formal authorities ordinance. Some of these limitations include protecting research workers from infection by engineered bugs. forestalling bugs to by chance go forth the research lab. recombinant Deoxyribonucleic acid experiments are genetically crippled to do certain they will non last outside of the research lab. an d unsafe experiments have been banned. Personally. I believe that cistron therapy could be helpful to the diseases which have no other remedy. They do present an ethical concern. but at the same clip if they have an incurable disease. there is non many other options. and the opportunities of cistron therapy assisting a patient outweigh the opportunity that it will non. I believe it is a discovery in research and if they keep analyzing it. they will be able to acquire around the menaces it may present. besides if scientists go by the guidelines I think cistron therapy will go a really successful key in bring arounding patients. Although I do believe a patient should be to the full cognizant of the hazards before undergoing any cistron therapy. to be certain that they are cognizant of the side effects it may do. hypertext transfer protocol: //library. thinkquest. org/28000/media/genetherapy/l_gene. therapy-ms. gif

Lord Of The FliesDiscovery Essay Research Paper free essay sample

Lord Of The Flies ( Discovery ) Essay, Research Paper Lord Of Flies ( The Importance of self-discovery ) 1Human should understand the importance of self-discovery. In the Lord of the Fliess, Ralph, Simon and Samneric learned the failings and darkness within the human Black Marias. Peoples grows up when they faces a challenge. Ralph s challenge is how to be a good and responsible leader. Simon s challenge is how to talk at forepart of people. Samneric s challenge is how to do right pick. The truth about self-discovery may be barbarous, but it is deserving to larn from it. 2Ralph is being a playful, guiltless kid in the beginning of the narrative, but towards the terminal he matures significantly. Excluding Piggy, Ralph is the most mature and responsible member of the male childs, for he is concerned throughout the book with maintaining the fire on the mountain traveling, and edifice shelter. If a ship comes near the island they may non detect us. We will write a custom essay sample on Lord Of The FliesDiscovery Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So we must do fume on top of the mountain. We must do a fire. pg,37 Ralph ever has the strong belief that all the kids will be saved from the island Oklahoman or subsequently, but at in-between portion of the narrative he begins to doubting it. At terminal of the narrative, after the decease of Piggy, Ralph s brush with the Lord of the Fliess, he knocks over the hog s skull. A ill fright and fury swept him. Ferociously he hit out at the foul thing in forepart of him that bobbed like a plaything and came back, still grinning into his face, so that he lashed and cried out in abhoring. pg206 Ralph realize the immorality is portion of him and merely as to other male childs. However, he is the lone individual who acknowledges the importance of being responsible, and he takes over as a true leader even though he is non needfully good at it. 3Sam and Eric represents the crowd in modern society, merely like every ordinary homo. They are faithful and largely good. They P > can be described as stalwart in the narrative. Their regulation is to function whomever is the leader. For illustration when Jack says Catch them! No 1 moved. Jack shouted angrily. I said catch them! Samneric eventually give into his menaces on their travel to Castle Rock. Subsequently, so betray Ralph, by demoing his concealing topographic point to Jack. You re certain he meant in there? The twin moaned faintly and so squealed once more. He meant he d hide in there? pg. 214 In this manner, Samneric symbolize the failing of human nature. They have lose any existent sense of trueness to others. 4Simon is a Christ Figure in the narrative. He is the lone male child who helps Ralph to construct shelters. Simon is a Prophetss, because he is able to announce Ralph that he will be deliverance, it provides confidence to Ralph. When Simon s brush with Lord of the Fliess, he realizes that the animal is non something one can kill, because it s inside the male childs. The immorality in the human s bosom. Fancy believing the Beast was something you could run and kill! You knew, didn T you? I m portion of you? pg. 158. Most significantly, Simon solves enigma of the animal. He examined the white nasal castanetss, the dentitions, the colourss of corruptness. He saw how mercilessly the beds of gum elastic and canvas held together the hapless organic structure that should be decomposing off. pg. 162. He is courageous, because he dares to happen the truth about the animal. In the terminal of the narrative, Simon forfeits himself to state the remainder of the male childs about the animal. 5Ralph, Simon and Samneric learns great and acrimonious lesson about self-discovery. Ralph and Simon eventually realizes the evil residing within everyone. They feel ill and uneasy about it, but they face the truth. This is why Ralph knocks over pig s skull. They both are brave, because they dare to confront the truth. If adult male do non confront the truth, adult male will go a fallen animal merely like Jack.